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Regional web strategy

In the Brussels Region, more than 200 websites are managed by the Brussels public administrations. As a result, users may have difficulty finding the information they need, or even identifying the official websites of the public administrations. This is why the Brussels-Capital Region is leading the “Regional Web Strategy” project.


The main objectives of the Regional Web Strategy are:

  • to ensure that users who consult the websites of the Brussels regional public authorities can easily find centralized, clear, accessible and up-to-date information in modern, user-friendly interfaces and which comply with the European directives on website accessibility;
  • to aim for a high level of harmonisation, in terms of visuals and interface, between the websites of the different public institutions, while respecting a coherent regional identity;
  • to avoid redundant web investments across different administrations, by highlighting opportunities for cost-sharing;
  • to reduce the number of regional websites;
  • to ensure that the Brussels Region complies with its obligations under the European “Single Digital Gateway” Regulation;
  • to improve the image of Brussels as more modern, more efficient, more in tune with users’ needs.


The Regional Web Strategy project is divided into three phases, via three separate public procurement contracts.

PHASE 1: Analysis, benchmarking and recommendations

In this first phase (2020-2021), the Brussels web landscape was fully analysed. These analyses were mainly informed by:

  • citizen surveys;
  • interviews with various government representatives;
  • workshops with the regional administrations;
  • analyses of web landscapes from other regions and countries.

Based on all the results received, recommendations for a Regional Web Strategy were submitted to the Government. The Government agreed to the implementation of a “hybrid” regional web strategy. This means that the Brussels Region will offer users different information via thematic families.

PHASE 2: Guidelines and implementation of the 1st family

This second phase consists in the progressive implementation of thematic families. This second phase has many objectives:

  • definition of thematic families (criteria, number, themes, etc.)
  • definition of the play book (graphics and technical outlines of each family)
  • definition of the technology that will be used to develop the families
  • definition of the technical aspects to be taken into account for the development of the families

PHASE 3: Implementation of the other families

During this 3rd phase, each family will be created according to the elements defined during the 2nd phase.


Contact the project team via the following e-mail address: [email protected]