Regional web strategy
In the Brussels Region, more than 200 websites are managed by the Brussels public administrations. As a result, users may have difficulty finding the information they need, or even identifying the official websites of the public administrations. This is why the Brussels-Capital Region is leading the “Regional Web Strategy” project.
OBJECTIVES OF THE PROJECT
The main objectives of the Regional Web Strategy are:
- to ensure that users who consult the websites, social networks, newsletters, mobile applications, etc. of the Brussels public authorities (including the regional be.brussels portal) can easily find clear, accessible and up-to-date information in modern, user-friendly interfaces;
- to aim for a high level of harmonisation, in terms of visuals and interface, between the websites of the different public institutions, while respecting a coherent regional identity;
- to avoid redundant web investments across different administrations, by highlighting opportunities for cost-sharing;
- to reduce the number of regional websites;
- to ensure that the Brussels Region complies with its obligations under the European “Single Digital Gateway” Regulation;
- to improve the image of Brussels as more modern, more efficient, more in tune with users’ needs.
The Regional Web Strategy project is divided into two phases, via two separate public procurement contracts.
PHASE 1: Analysis, benchmarking and recommendations
In this first phase (2020-2021), the Brussels web landscape was fully analysed. These analyses were mainly informed by:
- citizen surveys;
- interviews with various government representatives;
- workshops with the regional administrations;
- analyses of web landscapes from other regions and countries.
Based on all the results received, recommendations for a Regional Web Strategy were submitted to the Government. The Government agreed to the implementation of a “hybrid” regional web strategy. This means that the Brussels Region will offer users different information via thematic families.
PHASE 2: Guidelines and implementation of the 1st family
This second phase started in March 2022 and consists of the progressive implementation of thematic families (still undefined at this stage, 29/03/2022). This second phase has many objectives:
- definition of thematic families (criteria, number, themes, etc.)
- definition of the play book (graphics and technical outlines of each family)
- definition of the technology that will be used to develop the families
- definition of the technical aspects to be taken into account for the development of the families
PHASE 3: Implementation of the other families
During this 3rd phase, each family will be created according to the elements defined during the 2nd phase.
- Step 1: workshops to define the modus operandi of the project (from 28 March to 1 April)
During the week of 28 March, phase 2 of the project will start with three workshops in which the stakeholders will participate: BRIC, BRPS – ConnectIT – IT-Coordination department, easy.brussels and the external service provider selected for the mission, Internet Architect. These workshops will be used to identify the different phases of the project and the administrations involved, the expected actions and objectives to be reached, the schedules, etc
- Step 2: Citizens’ surveys on regional websites (summer 2022)
The results of each step and the next steps will be displayed here as soon as the information is available.
Various information about the progress of the project will be available on this page and also via the news on this site.
The representatives of the administrations, identified during the first phase of the Web Strategy, will be personally invited to take part in different stages of the project.
Information sessions will also be held regulary to relay the progress of the project to all interested persons. The dates will be announced soon.
Frequently asked questions (FAQ) will be soon available.